The Pastas de Mestre series, produced by Offsuit and with the strategic plan structured by Full House Partners, has surpassed the 1 million organic views mark. Featuring the exclusive participation of chefs Bruna Simões and Luís Machado, the series has solidified its position as a quality reference in the gastronomic world, highlighting Pasta do Dia as a brand of excellence in the national market.
DHC, the owner of Pasta do Dia, invested in the rebranding of the brand with the support of Full House Partners, aiming to strengthen its presence in the Portuguese market. The strategic consulting work done by Full House Partners was essential in repositioning the brand and making it more competitive in the sector, creating a more modern identity aligned with current food market trends. The Pastas de Mestre series emerged as an extension of this transformation, further elevating the brand’s value in the country.
The Rebranding Strategy of Pasta do Dia
The Pastas de Mestre series has been a success in terms of engagement and visibility, effectively reaching the audience and highlighting the qualities of Pasta do Dia pasta with the talent and expertise of chefs Bruna Simões and Luís Machado. Each episode, carefully produced by Offsuit, reinforces the versatility and excellence of the products, while promoting an authentic and innovative culinary vision that resonates with Portuguese consumers.
With their unique approaches, the chefs have demonstrated how Pasta do Dia can be a tasty and high-quality option for all types of dishes, whether in simpler or more sophisticated recipes. The series has been crucial in strengthening the brand’s identity in the Portuguese market, helping consolidate its position as a leader in the pasta sector.
National Growth Strategy
DHC and Pasta do Dia currently have no intentions of international expansion. The focus is on strengthening the brand within the Portuguese market and increasing its presence in the country’s main food distribution networks. The Pastas de Mestre series has been one of the key tools in achieving this goal, allowing the brand to connect more deeply with consumers and reinforce its commitment to quality and innovation.
Full House Partners, through its strategic consulting, helped create a brand identity that is now reflected in all aspects of Pasta do Dia’s communication, from the new packaging to the execution of the series. Offsuit, in turn, has been responsible for content creation that not only promotes the product but also the brand’s philosophy and values.
The Future of Pasta do Dia in the National Market
With over 1 million organic views and a growing audience, Pasta do Dia is focused on further strengthening its position within Portugal. The brand continues to invest in innovation and quality, with plans to expand its product offerings and reach new consumers across the country.
The success of the Pastas de Mestre series reflects the strategic work carried out by Full House Partners and Offsuit to reposition Pasta do Dia and establish the brand as a quality reference in the Portuguese market. By focusing on strengthening its identity and local presence, Pasta do Dia remains a trusted choice for Portuguese consumers seeking a high-quality culinary experience.