The Academy of Specialties (ADE), part of the FHP Capital project, has taken a significant step in its digital transformation with the launch of a new platform powered by Artificial Intelligence (AI) to personalize learning and optimize the educational experience for its students. This advancement not only marks a new chapter for the ADE, but also serves as a successful case study of collaboration between Full House Partners and OFF-SUIT, who helped the Academy of Specialties maintain its leadership during the transition from a physical to a digital business model.
Commercial and Digital Strategy: Full House Partners and OFF-SUIT
Full House Partners played a crucial role in delimiting the strategic planning of the Academy of Specialties in the commercial and digital sectors. Through a detailed analysis of the market and the needs of ADE, Full House Partners developed a strategic plan focused on strengthening the digital presence of the academy, expanding its student base, and improving competitiveness in the sector. The main objective was to ensure a successful transition from the traditional teaching model to a digital format while maintaining the quality of education and student engagement.
On the other hand, OFF-SUIT, part of the FHP Group, was responsible for implementing the digital marketing strategy. The agency developed and executed a creative and tailored strategy to promote the ADE’s new digital platform, using digital marketing techniques, including social media management and digital content creation. OFF-SUIT ensured that ADE maintained a strong and engaging online presence, reaching new audiences and efficiently retaining students.
Partnership/Royalties Model at the Academy of Specialties
The Academy of Specialties (ADE) is part of the FHP Capital portfolio, adopting a partnership and royalties model. This model allows ADE to continue expanding and innovating while maintaining a sustainable business relationship with its partner organizations. The strategic and operational support from Full House Partners and the digital marketing efforts from OFF-SUIT are essential to the success of this model, ensuring that Academy of Specialties remains competitive in the market with a continued focus on educational quality and student experience.
Impact of the Digital Transition at ADE
Thanks to the collaboration between Full House Partners and OFF-SUIT, the Academy of Specialties not only maintained its leadership position in the Portuguese market but also reinvented itself by offering an innovative digital education platform powered by Artificial Intelligence. The personalized platform adapts content to each student’s pace, including clinical case simulators and simulation exams, providing a practical and innovative learning experience.
This transition was crucial for ADE to expand its course offerings and continue to attract new students. The digital marketing strategy implemented by OFF-SUIT helped reinforce ADE’s image as a leader in medical education, while also expanding its reach in the digital environment.
The Future of ADE and Medical Education
With the innovative digital platform now in operation, the Academy of Specialties is prepared to lead the future of medical education. The support from Full House Partners and OFF-SUIT ensured that ADE was ready to face the challenges of digital education, maintaining a commitment to education quality and innovation.
The partnership between Full House Partners and OFF-SUIT not only transformed Academy of Specialties into an effective digital education model, but also consolidated it as a leader in the sector, ensuring that future specialists have access to personalized and excellent education.