A humorous take on back-to-school season
To kick off the new school year with creativity and energy, Copimática partnered with OFF-SUIT to launch the Back to School 2025 campaign, featuring Portuguese comedian Ricardo Karitsis. The campaign took a playful, light-hearted approach, using humour as a powerful tool to connect with families, students, and young professionals preparing for the academic season.
Comedy meets brand storytelling
At the core of the campaign was a comedy-driven storytelling concept, where Ricardo Karitsis brought to life everyday situations of the back-to-school rush with a relatable and humorous twist. His unique comedic style added authenticity and entertainment, making the campaign stand out across digital platforms and creating an emotional connection with audiences.
The role of OFF-SUIT
As creative partner, OFF-SUIT led the campaign’s concept development, visual direction, and content production, ensuring the humour was effectively integrated into Copimática’s brand narrative. The agency translated the comedian’s performance into engaging video content, social media clips, and branded materials designed to maximise reach and impact.
Impact
By blending comedy, creativity, and brand strategy, the Back to School 2025 campaign successfully increased Copimática’s visibility, boosted engagement across digital channels, and reinforced the brand’s positioning as an innovative and approachable partner for everyday school and office solutions. The collaboration with Ricardo Karitsis gave the initiative a fresh, cultural relevance that resonated with a wide audience.