Copimática, a key player in the Portuguese print and office solutions sector, joined forces with OFF-SUIT to develop a unique Mother’s Day campaign that combined creativity, emotion, and visual impact. The initiative aimed to highlight the brand’s commitment to meaningful communication while engaging audiences with a memorable celebration of this special date.
Storytelling at the core
The campaign was built around a storytelling approach that connected the universal values of affection, gratitude, and family with Copimática’s identity. By leveraging strong creative concepts and impactful visuals, the project captured the spirit of Mother’s Day in a way that was both emotionally resonant and brand-relevant.
The role of OFF-SUIT
As creative partner, OFF-SUIT was responsible for concept development, visual direction, and production of the campaign materials. The focus was on delivering high-quality content that would stand out across Copimática’s digital platforms and reinforce the brand’s positioning in the market.
Impact
The campaign successfully strengthened Copimática’s brand presence, increased engagement on social media channels, and provided the company with powerful content assets that can serve as inspiration for future activations. Beyond visibility, the collaboration demonstrated the potential of combining strategic creativity with authentic storytelling to create emotional connections with audiences.