Tropicana Wins the Prestigious Sabor do Ano 2025 Seal
Core Collective, one of Lisbon’s premier wellness spaces, has been officially recognized as one of the city’s top wellness destinations, following a strategic launch supported by FHP (Full House Partners). The collaboration between Core Collective and FHP has been instrumental in positioning the space as a leading hub for fitness, wellness, and well-being in Lisbon.
FHP’s Comprehensive Strategy for Core Collective
When Core Collective sought to expand into the Lisbon wellness market, they partnered with FHP to ensure a successful launch and solidify their presence. The FHP team provided strategic support across multiple areas, helping Core Collective stand out in a competitive landscape:
- Branding & Physical Icon Design: FHP created a unique and cohesive brand identity for Core Collective, including the design of physical icons that helped define the space’s modern and welcoming atmosphere.
- Broker Partnership: FHP facilitated the search for the perfect location, establishing a crucial bridge with a broker to find a venue that matched Core Collective’s vision.
- Website Development: FHP designed and launched a user-friendly website that reflected the new brand identity and served as an essential tool for connecting with clients and offering services online.
- Marketing Strategy: FHP’s marketing efforts included recruitment for instructors, creating awareness around the launch, and developing a merchandise line. The marketing campaign involved video, photo content, and ads that effectively communicated Core Collective’s offerings to the public.
Digital Presence and Brand Awareness
FHP also worked closely with Core Collective on creating a digital presence that would engage its audience. Through social media campaigns, ads, and a targeted content strategy, the team was able to attract clients and instructors alike. The visual content created by OFF-SUIT helped bring Core Collective’s brand to life, showcasing its modern, holistic approach to wellness.

Recognition in Lisbon’s Wellness Scene
Since its strategic launch, Core Collective has received widespread recognition for its exceptional facilities and innovative approach to wellness. Being named one of Lisbon’s top wellness spaces is a significant milestone, confirming the impact of FHP’s strategic guidance and OFF-SUIT’s creative execution.
The branding, location strategy, website, and marketing campaign all played crucial roles in Core Collective’s rise to the top of Lisbon’s wellness market, and the ongoing content creation by OFF-SUIT has helped keep the brand front-of-mind for Lisbon’s health-conscious community.
The Future of Core Collective and FHP’s Ongoing Support
With FHP’s continued support, Core Collective is poised for sustained growth and innovation. The partnership remains integral as the brand expands its offerings and strengthens its digital presence to maintain its position as a leading wellness destination in Lisbon and beyond.