An Innovative Brand Activation in the Sky
In a groundbreaking collaboration between two major brands, LickAir, a leader in customized aerial solutions, and Super Bock, one of Portugal’s most iconic beer brands, launched a high-visibility brand activation: the Super Bock Sky project. The event not only marked a unique alliance between these brands but also redefined how unforgettable experiences can connect consumers with a brand, all thanks to strategic direction from Full House Partners and creative execution by OFF-SUIT, both part of the FHP Group.
A Brand Activation in the Sky
Full House Partners, renowned for its expertise in strategic consulting, played a key role in aligning the two brands and coordinating the development of the innovative idea that aimed to elevate Super Bock’s recognition while reinforcing its association with a youthful and dynamic lifestyle. After cementing the partnership between LickAir and Super Bock, the next challenge was to create a campaign that was not only visible but emotionally resonant with consumers.
The Role of OFF-SUIT in Creative Execution
Once the concept was set, OFF-SUIT was tasked with transforming the idea into reality through content production. Known for its ability to connect brands with captivating digital experiences, the agency was responsible for creating dynamic, high-impact visuals that brought the Super Bock Sky activation to life across multiple platforms. The result was a series of engaging and memorable digital assets focused on visibility and emotional connections with the audience.
The Activation’s Impact: Aerial Spectacle and Immersive Experiences
The Super Bock Sky project was built around two key components: airplane branding and aerial performances with product sampling. The LickAir aircraft was fully wrapped in Super Bock’s signature branding and flew over Portugal’s stunning coastlines, while breathtaking aerial performances were paired with Super Bock product distribution at major beaches, merging spectacle with consumer experience.
To bring this concept to life, OFF-SUIT produced a vibrant video, highlighting the most exciting moments of the Super Bock Sky activation along the Portuguese coastline. The video captured the energy of the event, showcasing audience reactions and the seamless integration of both brands, set to an engaging soundtrack and stunning visuals of Portugal’s beaches.
The Activation’s Impact: Aerial Spectacle and Immersive Experiences
The impact of Super Bock Sky went beyond visibility on the beaches and social media platforms. The activation created a new way for consumers to connect with the brand, making them feel part of an exclusive, immersive experience. OFF-SUIT ensured that the campaign was not only modern but deeply tied to the spirit of freedom and adrenaline that Super Bock represents.
Conclusion: A Partnership That Reached New Heights
The Super Bock Sky activation didn’t just elevate the visibility of both brands; it also turned the experience of consuming Super Bock into something unique and unforgettable. With strategic collaboration from Full House Partners and creative execution by OFF-SUIT, the project not only took the brands to new heights but also solidified their place in the minds of consumers. The sky is no longer the limit when it comes to creating brand experiences that leave a lasting impression.
Super Bock Sky is a prime example of how an activation can be much more than visibility. Through innovation, creativity, and impeccable execution, Super Bock not only reached new heights but also captivated an audience hungry for unique experiences.