Laura Alves is the newest Partner at FHP Group, also taking on the role of Head of the Design Department. A Communication Designer with a solid academic background and an international career, she is distinguished by her ability to combine aesthetic sensitivity, conceptual rigour, and strategic vision.
Graduated and holding a Master’s degree from the Faculty of Architecture of the University of Lisbon, she furthered her studies at the Politecnico di Milano, an experience that provided her with a cosmopolitan and integrated perspective on contemporary design. Her work has been recognised in various contexts, most notably through the publication of the chapter “Editorial Design as a Vehicle for Intangible Cultural Heritage: The ‘Inefável’ Project” in Advances in Design, Music and Arts III (Springer Nature Switzerland, 2025). This project reflects her interest in the intersection of editorial design and Intangible Cultural Heritage, demonstrating how visual communication can serve as a tool for cultural preservation and transmission.
Laura Alves’ Path in Communication Design
With a Master’s degree in Communication Design from FAUL, Laura Alves has always embraced design as a vehicle for communication and transformation. Her professional portfolio includes projects in corporate branding, graphic design, colour theory, and interface design, areas in which she demonstrates both visual sensitivity and a results-driven approach. Her training in user experience (UX) further complements this expertise, enabling her to create solutions that prioritise usability and interaction.
Her international experience broadened her global and interdisciplinary outlook, which she now applies at FHP Group, aligning her professional practice with emerging trends and the evolution of contemporary design.
Leadership and Key Projects at FHP Group
As Head of Design, Laura Alves has led the repackaging of several companies, including Pasta do Dia and Sobba, and developed new visual identities for Pro Foods, OVER IT, Custo Simétrico, and DHC. She was also responsible for shaping the corporate identity of FHP Group, guiding its visual repositioning and ensuring consistent and modern communication across all its brands.
Her leadership in each of these projects highlights her ability to translate strategic objectives into impactful visual solutions, strengthening both communication and the relationship between brands and their audiences.
Innovation and Leadership at FHP Group
In taking on the leadership of the Design Department, Laura Alves brings with her a vision grounded in innovation, creativity, and strategy—pillars she considers essential to the group’s growth. Her mission is not only to consolidate the standards of excellence already achieved, but also to implement new methodologies and tools, enhancing the power of visual communication and adapting it to the specific needs of each client.
In addition to leading the creative team, she will be responsible for overseeing visual identities, branding campaigns, and innovative graphic solutions across the group’s diverse areas of operation. Her focus will also extend to the development of digital platforms, ensuring that design keeps pace with new technological trends and market expectations.
Commitment to Quality and Innovation at FHP Group
The appointment of Laura Alves as Partner reflects FHP Group’s commitment to excellence, creativity, and innovation. Her integration signals a strategic investment in leadership that combines aesthetic rigour with vision, reinforcing the company’s ability to adapt to market dynamics and deliver creative solutions of high added value.
With Laura Alves at the helm of the Design Department, FHP Group reaffirms its position as a benchmark in visual communication, producing design that not only communicates, but also inspires and transforms.